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From Our Editors

When physical therapist Mike Farmer grew tired of referring patients to a specialty store for shoe inserts, he founded his own at Metro Walk and Run, which also carries athletic shoes from Asics, Mizuno, and New Balance. Each staff member is a certified athletic trainer and physical therapist qualified to advise customers about which shoe types to wear and which brands of socks best absorb the liters of Gatorade secreted by feet. In addition to human experts, Farmer also employs a digital stride-analysis machine that records customers running on a treadmill to evaluate the efficiency of their strides when wearing different shoe types.

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