TaylorMade Performance Lab at Willows Run Golf Club, Redmond

One of just 23 TaylorMade Performance Labs in the world, the location at Willows Run Golf Club uses modern swing technology to gather data about golfers’ games, resulting in club recommendations that are uniquely suited to each player. A certified TaylorMade Club-Fitting Professional guides athletes through the entire experience. While the client swings inside a golf simulator, the pro helms the Motion Analysis Technology by TaylorMade, an apparatus comprised of six high-speed cameras. These cameras turn the golfer into a three-dimensional digital rendering, similar to the process used by video-game developers. Whether a customer opts for fitting with all 14 clubs in his or her bag or a single category—such as irons, woods, putters, or wedges—the technology captures their mechanics down to a tenth of a degree, revealing optimal club parameters ranging from loft angle to shaft flex.