Diddalidoo, San Bruno

Though the birth of a child changes the lives of all parents, it doesn’t usually spark inspiration for a new business. But for the Soon family, the arrival of son Jordan Alexander highlighted the need for a place where little ones can explore, learn, and socialize through interactive play. So the parents created Diddalidoo to fill this void.

The Soon family's playground welcomes kids aged 0–4 to play with toys and solve puzzles within its colorful confines. Separate areas cater to different age groups, with a baby area perfect for honing sensory skills and discussing the rising costs of rattles. A two-level playground looms over the toddler play area and creates laughs with its bright-yellow racing slides. Granting breaks from playtime, a quiet room caters to nursing mothers, a boutique shop sells gifts, and an onsite café serves up health-focused snacks and food for hungry teddy bears.