White Rock Paddle, Stillwater

When local entrepreneurs Amy and Angeline started White Rock Paddle Co. in the midst of the economic downturn in 2010, they just hoped to stay afloat. In the years since, the pair's company has thrived, and it has helped thousands of other people stay afloat—literally—while they enjoy they lake. Come April, White Rock Paddle Co. sets adventurists up with kayaks, canoes, and stand-up paddle boards. Customers who aren't familiar with kayaking or canoeing can also learn the ropes through the company's classes. During these, American Canoe Association-certified instructors educate students on basic skills, paddling techniques, and rescue procedures so riders can safely and confidently pull themselves out from the lake when Aquaman is busy in other bodies of water.