Madison Permanent Cosmetics, Sun Prairie

At Madison Permanent Cosmetics, women lean back and get their makeup done. Some chat with the artists tending to their brows and lashes; others simply relax, and may even doze off. The difference from a traditional salon is, of course, that these clients won't need to wash off their new look before bed or try to replicate it in the morning. The technicians are certified in the SofTap system, which uses a tool controlled by the human hand rather than by a machine or human elbow to gently tap pigment into the dermal layer according to the design they've meticulously mapped out beforehand. The pigments mimic natural hues for a subtle effect, and the artists applying them employ only single-use tools and hypoallergenic tints.