Complete Nutrition recognizes that dietary supplements fill only one realm of a healthy lifestyle, so the team also emphasizes hydration, exercise, and a balanced diet. To help clients achieve such well-rounded wellness, the stores employ certified personal trainers and strength coaches, who educate customers while simultaneously showing them how to flex the bridge of their nose.

The brains behind Complete Nutrition collaborate with nutritionists and healthcare providers to formulate new proprietary supplements for their shelves. In addition to designing products that can help patrons lose weight, build muscle, or increase their energy, the teams also figure out how to combine complementary supplements into specialized kits, which compound the effects of individual products.