Area45 Fitness, Troy

A Chat with Area45 Fitness

What services does your business offer and what makes your business stand out from the competition?

Area45 Fitness is a revolutionary new category of fitness harnessing the power of sound, light and interactive flooring to give you a completely unique training experience. This new interval, circuit-based, group fitness class looks more like an arcade than a gym. The gym has a fully interactive workout space, with floors and walls that respond to touch. Participants have to react to unpredictable LED light cues, which trains reflexes and motor functioning, in addition to generating short bursts of intense exercise. Although Area45 Fitness can give you a different perspective on a fun workout routine, each session trains all of the major muscle groups with continuous movement. This allows individuals to burn up to 1,000 calories in a 45-minute class. This facility is a one of a kind gym and is only offered in Troy, MI!

What was the inspiration to start or run this business?

Area45 Fitness has a vision of changing the way we exercise in the United States. We believe that exercising needs to be fun, challenging and adaptable to everyone. There are three reasons why people hate going to the gym: 1) Intimidation, people get intimidated by other people (because people hate being judged, especially if they don’t know what they are doing) or just the workouts themselves, not knowing how to use machines or not understanding how to exercise. 2) Time, a lot of people complain they don’t have an hour or two to spare going to the gym and 3) Gyms are just plain old boring for a lot of people. Before opening this fitness facility, we had to make sure this gym was going to resolve these key issues and here’s how it went. 1) Intimidation: at our facility people don’t have time to judge others while working out because everyone is busy working on their own workout, you only get 45-seconds to complete a station and get a 15-second recovery period to get reset at the next station. Also, we have at least 1 trainer in each class guiding you through the workouts and making sure your form and technique are correct, it’s like having you own personal trainer. 2) Time: our classes are only 45-minutes long so there’s no time to mess around, and everyone has 45-minutes to spare. We recommend 3-5 classes a week at 45-minutes each class, which will end up being an average of 3 hours a week! Everyone should spare 3 hours a week to not only change their lives today, but also, invest in their future. 3) Plain of boring: we hear this a lot. Many people hate going to the gym because it’s just not fun for them. Well we’ve got the perfect solution at our facility. We have over 100,000 combinations of workouts so each class will be completely different from the next. We also spend 45-seconds on each station so if you genuinely hate that specific workout, you won’t have to see it for another 8-minutes. To see how each class differs from the next you may walk in to our location and speak with a sales representative or follow us on Facebook or Instagram to watch our daily posts and workouts.

What do you love most about your job?

What we love most about our jobs is that we are changing many lives daily and the best part is changing individual’s confidence level. This fitness facility is changing the fitness culture and making it to where people can enjoy working out and making sure they see the results quickly.

What is the best reaction you've ever gotten from a customer?

We receive great reacting from customers daily because we sow them another side of themselves they’ve never seen before. After completing their first workout everyone is in complete shock that they were able to accomplish a great workout. Come in and try a class so we can surprise you as well!