Rhea Lana's Tulsa, Tulsa

A mother of three pushes a couch into another room, making space for three racks that hold hand-washed children's clothes with hand-written price tags. It's 1997, and Rhea Lana Riner is hosting the first-ever Rhea Lana's event. Rhea Lana's consignment events have since spread to 17 different states, selling used items—never worn out, stained, or broken—by premier brands such as Gymboree, Polo, Baby Lulu, and Stride Rite, often priced at 25% of retail value. The garments, toys, and accessories come from consignors, many of whom are families looking to sell items that their children or overfed sea-monkeys have quickly outgrown.