From Our Editors
A regular fixture on the top-50 running-stores list published annually by Running Insight, Potomac River Running is a family-owned business of running enthusiasts and professional coaches who aim to spread a joy of running and walking around the Washington, DC, area. Focused on providing a fun and welcoming environment for people of all fitness levels, Potomac offers brand-name footwear and apparel for feet and the bodies attached to them. The custom shoe-fitting process begins with an iStep foot scan and a video gait analysis to analyze your step and the shoe that would best complement it. Once toe-holders have been measured and monitored, slide them into a pair of running or walking shoes ($80–$180), and then top off your lower half with running shorts ($25–$40) or cloak your supra-belt region in a shirt ($20–$120).