The business needs to be run more professionally and be more customer focused. There should be contracts for the people who sign up for more than one camp. Just because Groupons are given to get people in the door doesn't mean that is where the customer service should stop. You need to do more to keep the long time campers happy so they are willing to spread the word about the camp. You need to do more to keep the Groupon people there and wanting to sign up for more classes. It can't be all on the trainers shoulders, it needs to also come from above. Make the campers feel like part of a special group and they will stay. The only reason I stay is because of my trainer and the workout.