Beauty First, West Des Moines

Established: 1990
Reservations/Appointments: Recommended
Handicap Accessible: Yes
Staff Size: 2–10 people
Parking: Parking lot
Most popular service: OPI gel color manicure
Brands Used: Kenra, Pureology, OPI
Pro Tip: Check our daily specials calendar at www.beautyfirstdm.com.

Most salons stock a limited selection of hair products and maybe one or two additional beauty treatments. Beauty First, on the other hand, supplies patrons with a wide variety of hair, skincare, and makeup products from top brands such as DevaCurl, Clarisonic, Murad, and Mirabella Beauty.

The salon's experts draw on this beauty stockpile during their treatments, applying a Kenra smoothing solution to hair and then flat-ironing it until it's frizz-free, swiping coats of OPI gel polish on nails, and recommending Murad or Dermalogica products for home use after a skin analysis. The salon offers daily discounts on their calendar, helping you look beautiful without paying a high price, unlike Cinderella's greedy mice.