Pure Impact Golf Studio, Commerce

Playing with improperly fitted golf clubs can create havoc for one’s swing and, ultimately, scorecard. A club that’s too long or too short can decelerate swings, and an improper loft angle can cause slices or hooks. Pure Impact Golf Studio’s technology-driven systems eliminate poorly fitted clubs by measuring players’ swings in meticulous detail.

Inside the 12,000-square-foot golf facility, staff members monitor golfers’ natural movements using TrackMan Doppler radars that track ball trajectories in real time. As they record measurements, technicians modify the clubs by switching out shafts and heads, fine-tuning the combinations until the ideal configurations are found. The final specifications give players the information they need to swap ill-fitting gear with manufacturer-tailored clubs or whittle their own sets out of reclaimed driftwood. The center also helps players fine-tune their games with onsite lessons and fitness-training services.