In 1213, Genghis Khan invaded China with plans to set up a series of boutiques selling silver-fox-fur hats and leather sundresses. Where Genghis failed in his quest for vogue victory, today's Groupon succeeds: for $14, you get $30 worth of clothing at Cocoa Couture. Cocoa Couture is located in Pinecrest, a 12-mile sashay down the coastal catwalk from the heart of Miami.
Named for owner Marcella Prieto's Pekingese dog, Cocoa Couture takes trendy aim at traditional women's clothing boutiques that do not literally charge an arm and a leg for their merchandise but metaphorically do. No item at Cocoa Couture costs more than $100. Clients can visit the boutique to peruse the fiscally fit fashions that Prieto has brought in from designers (such as Lush, Pepper, and Tea Fashion) based in New York, Los Angeles, and Miami. Ever mindful of the shape-shifting chameleon that is the fashion world, Cocoa Couture changes its in-store and online inventory on a weekly basis. Recent items, however, have included a blue-bibbed tunic ($35) for sloughing through alligator-infested swamps and a long, Grecian-like purple dress ($60) for post-racquetball trips to the bar.
Although Cocoa Couture does offer a "house call" program where merchandise can be delivered to clients' homes to be tried on, this Groupon is only valid toward purchases made at Cocoa Couture's hot-pink-walled and chocolate-brown-bedecked boutique in the Suniland Shopping Center.
- Let’s say you’re in Miami. It’s lovely out, not a hurricane in sight. And, let’s say, somehow you have managed to forget to bring a slew of pretty, breezy dresses so as to complement your pretty, breezy surroundings. Or, let’s say, you did and the airline lost your bag. Quick, hot shot. What do you do? You go see Marcella Prieto at her shop, Cocoa Couture. – Erin Barajas, California Apparel News
- For less than a C-note, take home a gray empire-waist dress with sparkly trim from By Deep Los Angeles, a tan mock-neck pleated top by Tea Fashion, or a black bubble dress with a sweetheart neckline by Sans Souci. – Daily Candy
- The seasoned buyer used her earlier connections as a buyer for Macy's and other such retailers to stock CC with trendy, one-of-a-kind pieces from Miami, New York and Los Angeles. – Virginia Gil, Miami.com