Shoppers are hunting experts, searching through jungles of clothing racks for just a glimpse of the perfect feral boot or the rare and wild Oxford. Top the shopping food chain with today's Groupon: for $25, you get $60 worth of overstock and liquidated merchandise, including clothing, accessories, and housewares, at Peachfrog in Brooklyn. If more than 1,000 Groupons are sold, the value of the Groupon will increase to $70.
Peachfrog filters the finest overstock and liquidated apparel, accessories, and housewares, diluting them down to their purest and lowest-priced form by offering savings of 50%–90% off retail prices. Like a DJ spinning records on the sun, merchandise rotates regularly. Snag women's apparel such as a Mark and Estel white dress ($35; $200 original retail price) or a crisp jean jacket by Danish couturier Gestuz ($55; $215 original retail price), which exploits its time-zone advantage to unveil fashions six hours in the future. Linens make an ideal housewarming gift, and accessories such as a pink designer bag ($26; $78 original retail price) hold treasured items such as designer phones and designer bus passes. Check out Peachfrog's new arrivals for fresh-on-the-shelf fashions.
Founded by sculptor Bill Norton and inventory liquidator Howard Blumberg, Peachfrog embodies both panache and providence. The funky, industrial innards of the Brooklyn boutique have garnered praise from the venerable pens of the New York Times and New York magazine.
As a partner of the NY Waterway's East River Ferry, Peachfrog gives travelers from across the five boroughs a compelling reason to trek out to North Williamsburg by boat. The overstock boutique fits in well with its up-and-coming surroundings, outfitting guests with the dresses, hats, and handbags necessary to stand out among the hip crowd that frequents the nearby wine bars, brew pubs, and underground cinemas.
These chic apparel items—along with the store’s housewares and accessories—arrive directly from boutique retailers. Peachfrog does its part to ensure that they move along quickly, marking them at up to 90% off their original prices and continually seeking out new items to take their place. "They're finds, they're treasures, they're gone," cofounder Howard Blumberg notes. He specializes in tracking down unique items, kindly passing on pieces that one could easily find in a chain or department store.
Blumberg founded the shop with business partner and sculptor Bill Norton, a pioneer of the area's arts community who formerly served as the director of installations at MoMA PS1. Under Norton's artistic hand, Peachfrog transformed from the hull of an old egg-roll factory into an industrial-chic boutique. Today, men's clothing items dwell in what was once a large freezer, and the factory kitchen’s original range hoods extract heat from sundresses entering their supernova stage in the dressing rooms. In 2009, the New York Times gave Peachfrog an approving nod, citing the store's expansive inventory as well as its close proximity to other charming shops and street vendors.
136 N 10th St.
Brooklyn, New York 11211