$10 for $20 Worth of Locally Roasted Fair-Trade Coffee and More from Santa Cruz Coffee Roasting Company

Multiple Locations

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$20 50% $10
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In a Nutshell

  • Original Santa Cruz micro-roaster
  • More than 20 daily coffees
  • Certified fair-trade organic coffee

The Fine Print

Promotional value expires Jun 9, 2011. Amount paid never expires. Limit 1 per person, may buy 3 additional as gifts. Shipping not included. Not valid with other offers. Redeemable across visits. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Without the chemically enhanced focus provided by caffeine, basic tasks such as telekinetically loading the dishwasher and determining which Beatle is actually a walrus would be infinitely more difficult. Harness the delicious, physics-defying power of caffeine with today’s Groupon: for $10, you get a gift card worth $20 of locally roasted certified fair-trade organic coffee and café fare from Santa Cruz Coffee Roasting Company on Pacific Avenue. This Groupon can be redeemed at any of three in-store locations—in the historic Palomar Arcade, the downtown METRO Center, or Aptos—as well as through the online store (the cost shipping is not included with this Groupon).

Santa Cruz Coffee Roasting Company provides caffeine devotees with bulk portions and a daily selection of over twenty single-serving sips of delicious, locally roasted beans. Its signature BrewBar allows the baristas to brew a single cup of made-to-order coffee according to drinkers’ discerning taste buds. A simple fast cup ($1.95) allows for micro-roasted magnificence on the way from one ribbon-cutting ceremony to another, while brews such as the Heart of Darkness (cups $2.25–$2.75, $11.95 per pound of whole beans) and the Guatemalan Hue Hue Tenango adjust their color, consistency, and central-nervous-system jolts accordingly. Not limited to products of a single state of matter, solid treats such as triple chocolate truffles ($2 each) or cinnamon rolls ($2 each) help jittery stomachs absorb caffeine kicks like a delicious bulletproof vest. Customers who are handcuffed to their computers in a wacky romantic-comedy scenario can go online to order beans to their door, including the two-roast-toned BluesBreaker and the insomnia-enkindling Zooom Brew ($11.95 per pound of whole beans).

The original micro-roaster in area, Santa Cruz Coffee Roasting Company and their staff of caffeine chieftains have focused on bringing their customers fair-trade, organic, singularly tasty java since the Reagan administration assumed control of Jimmy Carter’s White House and demolished his prized Oval Office ball pit. Offering everything from inventive organic and classic blends, single origins, and flavored coffees to the accessories needed to grind and brew them into a steaming, screaming cup, Santa Cruz Coffee Roasting Company is the perfect pit stop for persons in need of boldly roasted human fuel.


Santa Cruz Coffee Roasting Company was mentioned in the Los Angeles Times Magazine’s Haute Coffee feature. Yelpers give both the Pacific Ave. and Rancho Del Mar locations of the business a 3.5-star average. Over 1,150 Facebookers are fans.

  • Because SC Roasting company not only has the best selection of coffee beans in town, they're also fair trade certified, meaning they cut out the middle man and pay the growers directly. – krystinne m., Yelp
  • The Aptos Roasting Company (part of the Santa Cruz Coffee Roasting Company) is a colorful locals hang-out. I love the brew bar! A great cup of coffee every time. – Michael M., Yelp

Customer Reviews

Bought your coffee beans great roast thanks
Jeanie W. · April 26, 2013
Bought some whole beans and the coffee was very good.
Holly W. · February 14, 2013
Hmmmm. The aroma. I love it.
Cathy D. · August 26, 2012
Merchant Location Map
  1. 1

    Downtown Santa Cruz

    920 Pacific Ave.

    Santa Cruz, California 95060

    Get Directions
  2. 2

    Santa Cruz

    19 Rancho Del Mar Shopping Center

    Aptos, California 95003

    Get Directions
  3. 3

    Downtown Santa Cruz

    1330 Pacific Ave.

    Santa Cruz, California 95060

    Get Directions

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