Without the chemically enhanced focus provided by caffeine, basic tasks such as telekinetically loading the dishwasher and determining which Beatle is actually a walrus would be infinitely more difficult. Harness the delicious, physics-defying power of caffeine with today’s Groupon: for $10, you get a gift card worth $20 of locally roasted certified fair-trade organic coffee and café fare from Santa Cruz Coffee Roasting Company on Pacific Avenue. This Groupon can be redeemed at any of three in-store locations—in the historic Palomar Arcade, the downtown METRO Center, or Aptos—as well as through the online store (the cost shipping is not included with this Groupon).
Santa Cruz Coffee Roasting Company provides caffeine devotees with bulk portions and a daily selection of over twenty single-serving sips of delicious, locally roasted beans. Its signature BrewBar allows the baristas to brew a single cup of made-to-order coffee according to drinkers’ discerning taste buds. A simple fast cup ($1.95) allows for micro-roasted magnificence on the way from one ribbon-cutting ceremony to another, while brews such as the Heart of Darkness (cups $2.25–$2.75, $11.95 per pound of whole beans) and the Guatemalan Hue Hue Tenango adjust their color, consistency, and central-nervous-system jolts accordingly. Not limited to products of a single state of matter, solid treats such as triple chocolate truffles ($2 each) or cinnamon rolls ($2 each) help jittery stomachs absorb caffeine kicks like a delicious bulletproof vest. Customers who are handcuffed to their computers in a wacky romantic-comedy scenario can go online to order beans to their door, including the two-roast-toned BluesBreaker and the insomnia-enkindling Zooom Brew ($11.95 per pound of whole beans).
The original micro-roaster in area, Santa Cruz Coffee Roasting Company and their staff of caffeine chieftains have focused on bringing their customers fair-trade, organic, singularly tasty java since the Reagan administration assumed control of Jimmy Carter’s White House and demolished his prized Oval Office ball pit. Offering everything from inventive organic and classic blends, single origins, and flavored coffees to the accessories needed to grind and brew them into a steaming, screaming cup, Santa Cruz Coffee Roasting Company is the perfect pit stop for persons in need of boldly roasted human fuel.
Santa Cruz Coffee Roasting Company was mentioned in the Los Angeles Times Magazine’s Haute Coffee feature. Yelpers give both the Pacific Ave. and Rancho Del Mar locations of the business a 3.5-star average. Over 1,150 Facebookers are fans.
- Because SC Roasting company not only has the best selection of coffee beans in town, they're also fair trade certified, meaning they cut out the middle man and pay the growers directly. – krystinne m., Yelp
- The Aptos Roasting Company (part of the Santa Cruz Coffee Roasting Company) is a colorful locals hang-out. I love the brew bar! A great cup of coffee every time. – Michael M., Yelp