Before the invention of sunglasses, rock 'n' roll musicians' trademark mystique was spoiled by constant, inescapable direct eye contact. Play it cool with today's Groupon: for $50, you get $150 worth of designer sunglasses at Specs Optical.

Specs Optical’s fashionable fleet of designer frames and sunglasses strive to bolster peeper prowess and ocular panache, earning the store top honors from Toast of Music City three years running. Gussy up passé nose bridges with sleek shades from such designers as Marc by Marc Jacobs, Juicy Couture, and Ray-Ban (approximately $150 each), or don a pair of chic frames from Betsey Johnson and Prada (approximately $200 each). Luxurious styles from Tory Burch (approximately $150) gracefully complement formal, casual, and Fonzie-like outfits, as do the store’s other selections, which range from $150 to $695 depending on style, designer, and grade of accompanying Groucho nose. Specs’ amicable ocular artistes don’t work on commission, allowing them to invest ample time and energy into each customer as they pin down the perfect pair of eye-rims.