Burgers look best when dressed with various accessories, which is why plain patties rarely win modeling competitions. Enjoy a good-looking meal with today’s Groupon: for $10, you get $20 worth of custom-built gourmet burgers at The Counter.

Grillmasters at The Counter sear hefty patties before loading up a custom blend of toppings to craft one of 312,210 possible burgers, earning glowing press from publications such as the Wall Street Journal and Time magazine. Upon arrival at the casual joint, diners select from a checklist-style clipboard menu with as many options as a spaceship’s possible destinations. Atop humanely raised, antibiotic-free Angus beef, or a choice of chicken, turkey, or vegetarian patty, cheeses such as tillamook cheddar and gruyère melt into gooey layers. Sauces from peanut to tzatziki drizzle flavor over up to four toppings, including house-made guacamole and grilled pineapple, to complete a custom-designed sandwich ($9+). Alternatively, tried-and-true designs such as the signature Counter burger, layered with provolone, onion strings, and vinaigrette ($11), appeal to indecisive taste buds and robots without sufficient artificial-intelligence programming. Thick, handcrafted shakes ($5.25) and a variety of specialty fries, from parmesan-rosemary ($5.50) to sweet potato ($5), round out hearty meals.