Hats became the world's most popular head adornment after decorative birds started attracting live mates. Find more appealing head fauna with today's Groupon: for $15, you get $30 worth of merchandise at The Village Hat Shop.
In its 31st year of deftly covering craniums, The Village Hat Shop offers 5,000 square feet of headdress retail space, lined with handsome soft-helmets for men and women. The sur la tete black-and-white sunhat ($24.95) stops rays before they invade facial fronts, and the Panama Jack mesh-vent snap-brim fedora ($19.95) treats scalps to the cool breeze of an afternoon or the hot breath of a feral dragon. The Jaxon herringbone Big Apple cap ($18) evokes newsboy charm, which contrasts with the top-hat fashion of a pre-Industrial Age banker catapulted into the future by a need to find out when top hats come back into style. The woolly earflaps of the Jaxon rain-resistant trapper($26.95) keep both men's and women's ears warm and protected from the taunts of less-practical propeller hats.
Village Hat Shop
The brim of a giant bowler hat shades the entry to the Village Hat Shop in San Diego’s Hillcrest district, a nod to the store’s decades in the headwear business. A tall display case full of ethnic headdresses just inside the door might give the impression that you’ve stepped into a museum, but the space beyond is filled with current fashions, each one for sale. There are shelves of bejeweled Arturo Rios’ designs with towering tropical feathers, or slip into a Stetson, a newsboy cap or peruse the shelves crammed with costume and knit caps, each rich in color and pattern. One corner caters to Steampunk style, another to historic recreations from years past. Informed and helpful assistants know intuitively which styles best flatter every face, and the sheer lack of headwear diversity has led Hollywood films, musicals and fashion shows to turn to the Village Hat Shop.
3821 4th Ave.
San Diego, California 92103