In the current landscape of big-box stores and chain restaurants, many fear the dissolution of the small business. The worry is understandable, as many of these local ventures are what give cities, towns, and neighborhoods their distinctive flavor. It doesn't help that, on average, only 13% of the money spent at corporately-owned emporiums actually finds its way back to the community. This means that 87% of the dollars spent find themselves in a faraway bank account with nothing but a distant memory of the newborn pennies they left behind at home. When people give local shops and restaurants their business, however, an average of 45% of their money goes toward keeping the area and its unique culture thriving.
Fueled by this understanding, the folks at Localize It! helm The Alameda Summer Stroll, an evening of neighborhood appreciation, art, and live music. During certain days throughout the season, participants meander along several streets of the bay-adjacent burg to peruse the goods from local operations and sample locally crafted food, beer, and wine. They can even participate in a wine tasting and food pairings, as well as take advantage of discounts at area restaurants, such as Pasta Pelican, Calafia Taqueria, and East Ocean Seafood Restaurant. Along the way, neighborhood crawlers can stop to take in the musical strains of Jim Parodi and Friends or admire masterpieces by local Alameda and Oakland artists.