Brenda Miller, licensed aesthetician and owner of Face West Skin Care, uses only glo therapeutics skincare products during her facial treatments. She has pledged allegiance to this brand due to its potent ingredients and thoughtful omission of parabens, dyes, and superglue. In addition to classic European facials, peels, and microdermabrasion treatments, Brenda also offers microcurrent facelifts, LED light therapy, and waxing.
In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right—within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services—from foundation checks to express facials—allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
Taking their name from the 18% chromium and 8% nickel that transform regular steel into stainless steel, the staff of 18|8 Fine Men's Salons master grooming services to transform their clients into chiseled gentlemen. A greeter waits at the salon entrance with a complimentary beverage for each client and guides him to his stylist's booth or to a private or semiprivate treatment area for facials, massage, and other grooming sessions. Stylists carefully cut and color the hair of their clients, starting with Executive cuts and styles with five-minute neck & shoulder massages and finishing with Bay Rum hot towels.
Technicians groom hands with MANicures and faces with straight-edge blade shaves and hot lather moisturizing shave cream.
The stylists and aestheticians at the full-service Salon West and Body Works Spa aim to make clients feel beautiful, empowered, and worthy of every minute of pampering. They perform a variety of services to help purge minds and bodies of impurities, from microcurrent facials to acne-clearing scrubs. The salon’s master stylists shampoo and blow-dry hair before sculpting it into busts of George Washington, and steady-handed nail technicians tend to hands and feet with luxurious manicures and pedicures.
While awaiting simple trims or hair-smoothing keratin infusions at Salon Orlin, guests lounge in comfy leather chairs and pipe in music through their smartphones from the salon's Internet jukebox. Skilled stylists nourish tresses with vitamin C, create stunning styles with flatiron curling or updos, and manicure brows and faces with waxing. Tanning beds add healthy splashes of color to skin, and "juicing" adds healthy splashes of color to hair.