Chicago, New York, and San Francisco—three of the biggest cities in the United States are the only cities fit for the sprawling brawl of the Men’s Health Urbanathlon. Like a sightseeing tour where heavy breathing is apropos, the Urbanathlon charters more than 10 miles of each city's terrain, embarking from landmarks such as Chicago's Soldier Field, New York's Citi Field, and San Francisco's AT&T Park.
From there, dry bibs become perspiration sponges as contestants vie for the finish line. Along the way, a series of daunting obstacles—such as police and tire barricades, monkey bars, hurdles, and stair climbs—test racers' mettle, before a finish-line blowout sends them hurdling taxi cabs and scaling city buses.
Deservedly exhausted contestants are then treated to a post-race party full of refreshing drinks and grub from local food trucks, DJs spinning dance music for wobbly legs, and free gifts from Men's Health's stable of sponsors.
Why build a business based purely on surprising people? “Because life moves fast and we don’t play nearly as much as we should,” say Surprise Industries founders and sisters Kat Dudina and Tania Luna on their website. By setting up surprises for big groups and individual clients alike, the duo, along with their imaginative staff, encourages the giddiness of play that often gets lost in the shuffle of adult responsibilities. With only a location and a time to arrive, participants are swept into an unpredictable adventure that may involve anything from attending an ice-sculpting workshop to being elected chairman of the Federal Reserve.