Human Zoom, Ardmore

With 15,000 square feet of floor space between its two locations, Human Zoom houses a vast selection of bikes from Trek, Cannondale, and Santa Cruz, as well as snowboards from Gnu, Roxy, and Arbor. They also stock a variety of accessories and parts such as gloves, shoes, pedals, and wheels. In the repair shop, mechanics fix broken bike spokes, adjust derailleurs, and install new handlebars so riders will have a place to put their hands while biking. The staff also performs 90-minute bike-fitting sessions, during which they interview clients and perform adjustments to optimize their ride’s performance.