Gloss Army

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9467 South Santa Monica Boulevard Beverly Hills, CA 90210


Some women eschew the sloppy sweatpants trend, opting to look glamorous everywhere they go, from their homes to the gym to the beach. Enter Gloss Army and its mission to purvey the flirtiest shapes and most flattering fabrics. The boutique features drapes, pleats, and geometric cuts in fabrics such as lycra and Supplex, a Brazilian fabric that boasts a soft feel and resistance to odor, water, and fire-breathing chipmunks. The shop’s advertising campaigns showcase a selection of fitness wear replete with suggestive cut-outs and swimwear designed to accentuate curves. Gloss Army’s threads make a statement in black-and-turquoise or classic black.

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