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Back to Earth, Brooklyn

139 5th Ave., Brooklyn, NY 11217

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About Back to Earth


Fresh-cut flowers and potted plants line green wooden shelves outside of Back to Earth, an organic grocery store beckoning passersby to pick up a bouquet of sunflowers or shop for an array of environmentally conscious necessities. Inside, a cooler of organic produce containing fresh berries, asparagus, and tomatoes rests next to a wall of vitamins and health supplements by brands such as New Chapter. A wooden, tiered island in the middle of the store holds fresh fruits and vegetables, and can also double as dry land if the store's Kombucha supply spontaneously explodes. In addition to fresh produce, customers can also pick up popular packaged items such as Pirate's Booty chips, Amy's frozen entrées, Silk soymilk, and natural cosmetic items such as Giovanni-brand body wash.

Customer Reviews

3.3
based on Groupon 134 reviews
100% Verified Reviews
All Groupon reviews are from people who have redeemed deals with this merchant. Review requests are sent by email to customers who purchased the deal.
Reviewed on
Steven
Top reviewer
42 ratings|16 reviews
Prepared foods have 2 prices marked on the packages: one in larger type & one (the higher price) in small type. Guess which is the price that you get charged at the register.
Marianne
Top reviewer
14 ratings|6 reviews
Prices are very high.
Megan
4 ratings|2 reviews
I just moved to the area so this was a nice introduction to another local natural food store. It's a small place but jam-packed with goodies. I would shop here again.
Jessica
Helpful reviewer
4 ratings|4 reviews
The store was dusty and had a very poor selection. Fresh fruits and vegetables were scarce and low quality. I also noticed many products were close to expiration - especially those that are shelf-stable for a long time, like protein powder! I was also told as I was being checked out that they could not honor the sale price of an item while using my groupon, so an item with a price tag of $32 was $43 for me! I will NEVER shop there again.