Awaken Organic Skincare

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1006 Broadway Dunedin, FL 34698


Before the start of each client’s service, Gina Vincelli brings them cups of organic tea as they sit on plush, vintage chairs in a private lounge, the walls of which are washed in light blues and chocolate browns. After years of working in an impersonal med-spa environment where doctors performed injections and lifts without getting to know their patients, she decided to shift her focus toward one-on-one treatment in holistic health care. Gina has channeled this passion for mind-and-body wellness into Awaken Organic Skincare & Boutique, distancing herself from a traditional clinical approach with organic formula-based facials, body treatments, waxing, and salon services. To relax clients, she fills the spa with aromatherapy scents such as lavender, eucalyptus, orange, and bergamot, varying the scents based on the season. She also fills the lobby with music and varies the tunes—from nature-inspired spa music to coffeehouse jazz—based on her current clientele.

Gina's staff of therapists executes noninvasive treatments, such as Beautiful Image facial and body sculpting, during which a small electric current runs through skin in need of toning. Shirodhara sessions drip a stream of warm sesame oil onto the patient’s forehead for a relaxing effect. Staff members also administer organic facials with Hylunia skincare formulas, which are free of parabens, perfumes, dyes, and preservatives to keep skin cleaner than Elmo's criminal record. To promote continuing skincare, the in-spa boutique's dark wooden cabinets are filled with homemade soaps, essential oils, and Jane Iredale mineral makeup, which aestheticians can match to clients' skin tone during free applications. Following a recent expansion, the spa now contains private showers for washing up after facials as well as an infrared sauna for covertly thawing pints of ice cream.