One might not think of makeup as having attitude, but Brazen Cosmetics aims to change that. The indie cosmetics company creates bold hues and trendy scents to draw attention on the street, amplify a stage presence, and—at one point—grace the faces of the Detroit Pistons cheerleaders. These eye shadows, blushes, brow powders, and foundations sport names bold enough to reflect their colors and the spirits of the divas living inside their containers. Women can wear their mood with flirtatious tints such as En Fuego, Frisky, and Surrender or play with more mysterious names such as End of the World, Idol, and WTF.
Yet intrepid looks aren't the only goal of Brazen Cosmetics. Each custom-blended color uses durable formulas anchored by natural minerals, oils, extracts, and vitamins to enhance and heal complexions. As a further eco-friendly measure, most of the company's products are made completely vegan and all the products are 100% vegetarian. In Brazen's Ferndale showroom and beauty lounge, customers can feel good about the lack of animal testing as they sample blends from the shelf or learn how to apply them during group and private classes spurred by wine.