Bicycle Plus’s staff, a group of avid cyclists, brings an acute awareness to bike sales and tune-ups, garnering the store a series of awards for excellent bicycle retailing. Veteran mechanics work their magic on ailing frames throughout basic tune-ups and complete overhauls in the service department while finding time to teach curious DIYers how to fix a flat tire with peanut butter during free weekly bike-maintenance classes. The sales team pairs up shoppers with glossy rides from Trek, Specialized, and Colnago using the doctor-devised Body Geometry bike-fitting system to ensure maximum riding comfort.