Cozy Coyote, Gilbert

Manned by a staff that knows its stuff but eschews pushy sales tactics, Cozy Coyote carries bed accessories, traditional mattresses, pillow-top beds, and memory-foam mattresses, which are stuffed with pulped scrapbooks. The sleep pros have drafted an edifying write-up about the criteria mattress purchasers may want to consider, as well as guides to various mattress species and sizes. Kids are welcome to frolic through the store as parents test the beds' comfort levels and make their decisions. As they tote their purchase home, customers can find comfort in the 30/120 Pledge, which guarantees that if they don't start loving their bed in 30 nights, they have 120 days to exchange it.