As a child, Michael Perich watched in awe as the women in his life enhanced their features and self-esteem by applying makeup. His wonder turned into passion when he became an expert in color theory and cosmetic techniques. As his talent grew, so did his portfolio, media recognition, and the pressure to sell, sell, sell. He found himself disillusioned. So in 2004, he opened Camp Cosmetics to return to his true passion—educating women and helping them feel beautiful and confident. Today, his Chicagoland store provides cruelty-free products made with botanical extracts and high pigment levels that keep reapplication to a minimum.