Organic aloe vera is the nourishing foundation upon which most Aloette Cosmetics products are built, a tradition that began more than 30 years ago when Aloette launched as a direct-sales company. Today the success of Aloette Cosmetics is still owed to its high-quality ingredients along with its network of knowledgeable aestheticians and independent beauty consultants who frequently host demo parties, provide product recommendations, and expertly apply chic milk moustaches. Spread throughout North America, the Aloette team personally educates customers about its skincare, makeup, and bath products, all of which carry a signature fusion of all-natural ingredients.

With an eye toward economy and ecology, many of Aloette's products feature refillable magnetic compacts that help clients save money while reducing packaging waste. In addition to its eco-friendly policies and support for Go Red for Women, the Atlanta based company's philanthropic efforts have included Astral Project 800, an initiative in which the Aloette corporate staff pledged 800 hours of volunteer service to local charities.