Noteworthy’s founders, Jay Otaguro, Eric Takemoto, and Jason Kawakami, created their casual menswear boutique to solve a problem they noticed in the local scene: many dapper gents in Hawaii were forced to update their wardrobes by shopping online, traveling to the mainland United States, or hijacking a cargo dirigible filled with designer jeans. Today, thanks to Noteworthy's two stories of hip, contemporary streetwear, dudes can stuff their closets with apparel and accessories from brands such as Comune, Naked & Famous, Standard Issue, and GPPR. The boutique's snazzy, spotlight-filled studio of dark-lacquered hardwood supports a varied collection of items—including pocket Ts, hoodies, jeans, plaid button-ups, and printed T-shirts—that rotates each season.
