Naked Body + Bath, Houston

At Naked Body + Bath, customers can pour the bath product of their choice into big brass tubs of warm water before slowly submerging their feet into a fragrant bath. These complimentary foot soaks—lauded by KHOU-11 as “heaven”—are one of many ways Naked Body + Bath empowers customers to experiment with the store’s selection of all-natural, customizable bath products.

To find ideal skin serum, customers begin by perusing a selection of unscented bath soaps, creams, salts, and lotions that are free of parabens and other chemicals. They then can dress them up with more than 200 fragrant oils, botanicals, milks, and glitters. Staffers allow customers to sample every product in-store and provide wells of already-concocted recipes to help spark ideas. Should customers mix a masterpiece, the staff record recipes and keep them on file to recreate at the customer’s bidding.