WayV Records, Conshohocken

The lights flicker on at 8:03 in the morning. The studio monitors, desktop computers, and condenser mics follow suit. By the time 9 o'clock rolls around, WayV Records is all set to lay down the tracks for Philly's latest hip-hop sensation.

Located just a stone's throw from the Schuylkill River in suburban Philadelphia, WayV produces its own steady stream of slick guitar riffs, groovy bass lines, and digitized hip-hop beats. Foam-insulation padding lines every inch of the studio's recording room, and high-quality microphones catch every nuance of the musical performance. For bands that don't trust their own equipment to come through on a record, WayV's studio stocks professional, pre-tested equipment such as a Pearl drum set and a Marshall half-stack amplifier.