Ladyparts Automotive Services, Redwood City

Mae de la Calzada founded LadyParts Automotive Services based on a simple observation: "When a woman's car breaks down, lives break down." Recognizing the strain of being a wife, mother, professional, and friend all at once, de la Calzada saw a way to ease at least one burden women often face. This vision helped her to turn the intimidating ordeal of auto repair into an empowering experience.

Today, when women—or men—walk into LadyParts Automotive Services, they are greeted by automotive technicians who eschew technical jargon and instead speak in the simple, clear language that both cars and drivers instinctively understand. Claiming certifications in hybrid repair, LadyParts's mechanics work on virtually all makes and models of vehicles, performing services that range from 50-point safety inspections to major repairs. To enhance each visitor's experience, the staff coordinates free shuttle service and furnishes a waiting area with free wireless Internet access, a 50-inch plasma-screen television, and well-maintained restrooms.

To further demonstrate its goal of turning auto repair into an empowering experience, LadyParts's team leads car-care clinics in which technicians demystify automobile maintenance. Such efforts have earned LadyParts Automotive Services consistent press, a vast network of loyal cars ready to do its bidding, and recognition that includes a 2011 Best Car Repair win from ABC7 The Bay Area A List, as well as a top-five finish in the 2012 race.