When a shopper inquires about one of the many sporting goods at Reno Mountain Sports, it's unlikely they'll be met with an unsure response. That's because the store—which is nearing its fifth decade in business—boasts staffers who spend their free time paddling kayaks through lakes and piloting snowboards down freshly powdered mountainsides. Patrons can use the team's expertise to invest in new equipment from brands such as K2 and Jackson, or commission tune-ups of weathered and yeti-chewed gear at the onsite repair shop. A slew of rentals also awaits shoppers, who can opt to spend the day skimming across the water's surface in a kayak or carving paths in the snow with alpine skis.
