The founders of Primo Hoagies chose the name “Primo” because it means “first” in Italian, and they felt it represented their allegiance to high-quality ingredients and tasty hoagies. They did an exemplary job of corroborating this choice, and customers took notice; so much so, in fact, that in the years since opening their flagship Philadelphia location, they’ve been able to franchise more than 20 stores. At each one, sandwich makers stay in line with the company’s original mission, piling rolls and wraps high with slices of prosciutto, hot soppressata, fresh mozzarella, chicken cutlets, meatballs, and pepper ham. They also construct low-sodium and low-fat sandwiches, as well as vegetarian creations for anyone who wants to save the meat trees.
