Sergio Portela Jr, San Francisco

At Details Barbershop, Sergio Portela expertly sculpts and grooms gentlemanly images with precision haircuts, straight-razor wet shaves, and signature grooming packages. Eschewing advancements that have led to careless shaves performed with disposable razors and gels by clumsy robots, Sergio embraces tradition and revives an art form by using precision-made steel razors, pre-shave oil, and glycerin-based shaving cream to leave faces smooth without irritation. He enhances shaves and further cares for cheeks by wrapping faces in hot towels or aroma-infused cold towels, scrubbing skin to prevent and heal ingrown hairs, and applying post-shave masks to replenish nutrients.

Sergio trains his style sense on all aspects of a man's image. He can hone wardrobes, pair accessories with apparel, and help his clients sharpen their overall image. Also, for clients prepping for a big day, Sergio can coordinate and appropriately style all members of a groom's party so that no best men show up in basketball shorts.