According to Los Angeles magazine, brotherly duo Matt and Christian Shubin channeled their lifelong love of ocean sports into Poseidon Stand Up Paddle Boards, located walking distance from the pier. Their shop stocks all of the necessary gear for oceanic outings, including squat Starboard paddleboards that easily slice through the surf. Pro riders design and test-drive C4 Waterman boards before presenting them to amateurs, who propel watercraft with the store's inventory of lightweight but powerful carbon and fiberglass paddles. Accessories such as leashes, roof racks, and repair kits secure and beautify paddleboards without tacky layers of eye shadow. Customers may consult the expertise of an online board finder to pinpoint the right fit for their frames, aptitudes, and preferences.