In 2008, Alli Webb, a former Hollywood publicist and NYC-trained stylist, pioneered the in-home blowout with a select roster of clients. Her clientele soon outgrew her home, so she opened Drybar in Brentwood, California. Drybar has since gone national with an ever-growing roster of 27 shops, including one in the Scottsdale Quarter that, much like the Michelin man’s inspiration board, is dedicated solely to blowouts. In 2012, Drybar expanded to a second location in Phoenix's Camelback Corridor. Armed with Moroccanoil products, Alli and her stylists fan hair into one of nine styles, from straight and sleek 'dos to loose beach waves and soft curls. The service menu also encompasses whimsical updos and blowout add-ons, such as scalp massages.
Alli—ranked 35 on Fast Company's 2013 list of the most creative people in business—stays true to her roots by occasionally dispatching stylists to perform blowouts at homes, but her bright, spacious shops offer a welcoming alternative. Yellow accents in the form of fresh flowers, a chandelier made from hair dryers, and end tables pop from a backdrop of dazzling white walls, counters, and chairs. The simple yet chic space sets the stage for parties complete with Drybar's signature service.
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