Heidi Lamar didn't know much about spas when she first purchased Spa Lamar. As she explained to reporters from Skin Inc., "not coming from a spa background, there were things I didn't know I couldn't do." Unhindered by industry conventions or previously fixed ideas, Heidi set about filling her 14,000-square-foot spa with innovative amenities—from a luxurious waterfall-fed pool to an onsite yoga and dance studio. She also cultivates locals instead of the typical resort crowd, banishing cacti from the decor in favor of a Caribbean-style ambiance that, as she told the Arizona Republic, caters to those who already live in Arizona and want to get away to a tropical island. Today, her media-lauded spa is the largest privately owned spa in Scottsdale and is frequented by locals, including members of the Phoenix Suns Dancers.
Before treatments that include massages, acupuncture, mani-pedis, and facials, guests garbed in fluffy complimentary robes duck into the steam room. They sample wholesome lunches and fruit plates from the tropical tea bar and relax in the sauna while waiting for a haircut or warm algae wrap. Sunbathers float around the pool on loungers, whereas others simmer in a bubbling whirlpool. Unlike many traditional spas, Spa Lamar is completely coed, making it an ideal place for couples that are on a first date or permanently trapped together inside a horse costume with a broken zipper.