Within Revolution Bike Shop’s warehouse storefront, expert mechanics true wheels and build bikes on the shop's floor in full view of customers, thus hinting at their mission to form an accessible and egalitarian community of bikers. In addition to showcasing their labors, mechanics collaborate with customers to design and build their dream bikes, and the staff sponsors a bike team and organizes weekend rides. They also help budding cyclists navigate the vast inventory of apparel and accessories and hone in on the ideal bike for leisurely weekend rides or high-speed ice-cream-truck chases.
