In 1981, Maggie Morgan and her daughter, Maria, opened a clothing boutique together in South Wales. They two fair-haired women named their shop Blondies, and in its window, they displayed a replica of the taffeta gown that Princess Diana wore when she became engaged to Prince Charles a month earlier. Maggie passed away due to lung cancer in 1999, and after moving to the United States, Maria decided to honor her by opening a lingerie shop with the same name as the boutique the two had shared. Additionally, she decided that the newest incarnation of Blondies would hold events throughout the year to benefit cancer research.
Blondies' patrons browse lingerie from 15 manufacturers and bras in sizes 30A through L that Maria custom-fits to ensure they don't fall into the majority of bra-wearers who sport an ill-fitting size. She also embellishes bra straps with Swarovski crystals and designs flowing, jewel-encrusted scarves that can be worn in a variety of ways.