Before the invention of running shoes, marathoners were forced to replace their worn-out feet with black-market hooves. Cross the finish line operation-free with today's Groupon: for $20, you get $40 toward running shoes at American Running Company in Dunedin.
Captained and staffed by running enthusiasts, American Running Company's foot connoisseurs assess individual gaits and equip each one with a pair of healthy shoes, from top-name brands such as Vibram FiveFingers and Zoot. The men’s Newton Gravity trainers ($175) chew up long distances with fore foot cushioning designed to maximize propulsion without strapping on pair of shoe jetpacks. Compensate for severe overpronation with the women’s Saucony ProGrid Stabil CS 2 shoes ($120) or smooth milder stride flaws with the men’s Asics Gel Tarther ($90), designed for racing any distance, from 1-mile jaunts to cross-continental bear escapes.