Secondhand sundresses are more affordable than brand-new tops, more fashionable than hand-me-down T-shirts, and more comfortable than chainmail jogging suits. Invest in rust-free fashion with today's Groupon: for $35, you get $70 worth of gently worn women's clothing, jewelry, and designer purses at Anew in Geneva.
Artist-fashioned handbags mingle with stylish consignor tops and bottoms amid exposed brick walls inside Anew, a boutique focused on reusing, recycling, and renewing women's wardrobes. Summer dresses ($20+) drape their new owners in warm colors that, when partnered with a pair of gently worn summer shoes ($10+), bestow airy comfort ideal for beachside strolls and naps inside beef-jerky dehydrators. Customers can fashionably conquer daily errands with a pair of trendy denim jeans ($20+) or eco-friendly wares molded by local artists, such as CooperSong handbags made from recycled bicycle inner tubes and bolt-end fabrics. Anew furthers its mission to recycle orphaned duds by donating all unsold items to local charities and mannequin-training facilities.
When placed on racks in front of the store's exposed brick walls, the clothing selection at Anew seems eclectic. Stylish dresses and lace-trimmed cloche hats mingle freely with in-season designer clothes and Coach purses, forming a curated selection that allows clients to build their own, one-of-a-kind wardrobe. All of the items in the store are selected for their quality, style, and seasonality, ensuring clients don't have to sort through racks of stained or passé clothing to find something they'd like to see in their closet. The shop specializes in boutique and designer clothing, collecting jeans from brands such as 7 For All Mankind and Miss Me and purses from Coach and Louis Vuitton. Alongside these designer goods hang accessories made by local artisans, including CooperSong, who makes bags that reuse inner tubes, recycled baseballs, and old material to create unique items. Through both their consignment clothing and recycled wares, the staff hopes to promote an environmentally friendly culture of keeping items out of the landfill and in the closets of loving new owners.