$99 for a Smoothing Keratin Complex Treatment at Belleza ($250 Value)


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Today's side deal infuses your hair with as much shine as the world's most semi-precious metals. For $99, you get one smoothing Keratin Complex Treatment at Belleza, located within The Colour Bowl Salon in Mequon, a $250 value.

Helped by Belleza owner Frances Fletcher's expertise, the straightening treatment infuses the mighty Keratin protein deep into the core of each hair, encasing each strand in a protective shield that repels environmental toxins and humidity. Instead of stripping hair with harsh chemicals, the therapy locks head noodles full of protein, restoring follicles to their natural luster without damaging the structure of the hair. The soothing in-salon treatment takes an average of two to three hours and results in a silky, shiny, straight head of hair, both astoundingly manageable and devoid of frizz or curls. Safe and effective on straight, wavy, curly, color-dyed, and frizz-prone tresses, the treatment lasts for two to five months depending on hair type. Call ahead for an appointment.


Reviewers on Genbook.com give Belleza and owner Frances Fletcher a perfect five stars:

  • I've been a client of Frances' for 10 years and she always gets it right! I always leave her chair feeling like a cool million! – Kate F.
  • Frances eased my mind about my hair treatment and was a pleasure to talk to. I highly recommend getting the Keratin Protein Complex treatment. – Kim E.
  • She is a true professional whose mission is to make her customers look great and get what they want: service, satisfaction and a smile to go along with it. – Phyllis N.


Since becoming a certified stylist in 1997, Frances has been an educator for Matrix International and has worked international beauty shows and New York’s Fashion Week. Committed to continued education, she has also pursued advanced training with both the Aveda Institute and the Redken Exchange in Manhattan.

Frances continues to propel standards at her own salon, Belleza, particularly with her signature Brazilian blowout treatments. In an attempt to reduce clients’ contact with formaldehyde, she has modified her treatments in two ways—first, she offers clients the option of using Zero+ or lite formulas. The Zero+ solution is formaldehyde-free, and lite treatments are applied in an express time frame that minimizes exposure to the product. Secondly, Frances has invested in two modern technologies that reduce airborne pollutants: Izunami fume irons, whose built-in suction components draw fumes from the air, and the Pure Air chemical-fume extraction system, featuring a 16-inch hood that is positioned above a client’s head to oxidize chemicals while also suffusing her brain with new vocab words.

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    6013 West Mequon Rd.

    Mequon, Wisconsin 53092

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In a Nutshell

  • Infuses protein deep into hair
  • Straightens and eliminates frizz
  • Leaves hair silky and smooth
  • Lasts two to five months

The Fine Print

Expires Dec 12th, 2010. Limit 1 per person. New clients only. Gratuity not included. By appointment only. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.