Although wearing the same outfit every day might seem sensibly frugal, it is also a strong indicator of being a cartoon character. Escape animated accusations with today's Groupon: for $30, you get $60 worth of clothing and accessories from Lands' End Canvas, a stylistic new chapter in the long-running Lands' End story.

Lands' End Canvas puts a new twist, and an updated fit, on the classics. Keep limbs limber and dazzlingly denim-wrapped with a versatile pair of women's slim leg jeans ($49.50), whose lithe, fitted look makes it possible to wear them on the job without sacrificing the stretch needed to juggle workplace soccer balls. A shirred v-neck cardigan ($49.50) or chunky cable cowlneck sweater ($69.50) keeps lady torsos tastefully attired, while dapper gents can sheathe their shoulders in the timeless style of a Shaker shawl cardigan ($59.50). Men looking to winterize can don a wool pea coat ($170), whose plentiful pocketry eliminates the need to tote car keys in clunky male purses or on easily tangled leashes. A broad array of accessories, including shoes, bags, scarves, and gloves, provides the cherry on top of any sartorial sundae.

Like solar-powered stock brokerages and bakeries owned by Spider-Man, the Lands' End family conducts its commerce with an eye toward social responsibility, blending earth-friendly practices and community-boosting initiatives into the quilt of its style-centric success. The company's iron-clad return policy permits customers to return any item for any reason, preventing common shopping afflictions such as buyer's remorse or consumer's frowny face.

Reviews

Lands' End Canvas has been featured by GQ, Wardrobe Review, and Sartorially Inclined:

• GQ fashion editor Damien Nunes sent out an email: Lands' End (yes, Lands' End) just launched a new collection called Canvas—classic outerwear, fitted shirts, and crazy-soft polos, all at insanely affordable prices. Get over there now. – Jason Chen, GQ
• The shirts and sweater were impressive and the outerwear can be a great option assuming you size down accordingly. With all the arguments about price these days, I am happy Lands' End is taking a positive step forward in offering affordable classics for those looking to enhance their wardrobe. – L.A.S, Sartorially Inclined