A wave of pastel hues washes over the walls of Lauren Alexandra's two elegant boutiques, where baby and maternity specialist Pamela Dicapo has been outfitting infants, toddlers, and their parents with upscale accessories since 1994. Newborn essentials—stuffed animals, baby-talk translators, and blankets from brands such as My Blankee and Little Giraffe—share colorful shelf space with apparel from European clothiers such as CakeWalk and Catimini. The shops brim with a bevy of accouterments, and Pamela's passion for all things baby-related extends beyond her store. She and her supporting crew travel to parents’ homes to cultivate domestic comfort with professional room design services, harnessing their decorating finesse to help parents select soothing, kid-friendly wall treatments, furniture, and carpet.