$50 for an Eye Exam and $150 Worth of Prescription Sunglasses or Eyeglasses at Rochester Optical ($210 Value)

Multiple Locations

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In a Nutshell

After an eye exam, in-house lab technicians fill frames by brands such as Versace, Michael Kors, and Oakley with customized lenses

The Fine Print

Expires Jan 30th, 2013. Limit 1 per person, may buy 2 additional as gifts. Limit 1 per visit. Appointment required. Not valid for non-prescription eyewear or contact lenses. Not valid with other promotions or discounts. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

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$50 for an Eye Exam and $150 Worth of Prescription Sunglasses or Eyeglasses ($210 Value)

During the 20-minute eye exam, the staff assesses overall ocular health and tests visual acuity. Browse frames ($79–$299) in designer brands such as Versace, Michael Kors, Oakley, and Cazal, which lab technicians can equip with single-vision lenses ($60+). They also enhance lenses with upgrades such as Transitions lenses ($99 additional), antireflective coatings ($80 additional), and thin-and-light lenses ($70 additional). The Greece location showcases a variety of sports and protective eyewear for athletes or Vaudevillian comics.

Rochester Optical

Soon after Rochester Optical was founded in 1932, the staff established contracts with the U.S. Department of Defense to supply the armed forces with durable, combat-ready glasses. Today, they continue to specialize in military eyewear, along with high-performance sports and safety glasses and a huge selection of designer frames. A team of optometrists—which includes a fellow of the American Academy of Optometry, a fifth-generation Rochesterian, and an eye doctor who has worked at the Veterans Affairs hospital in Salem, Virginia—performs comprehensive eye exams, and technicians manufacture lenses in an in-house, state-of-the-art optical lab. In addition to traditional single-vision lenses or no-line bifocals, they create digitally surfaced, free-form lenses that offer an expanded field of vision and minimize image distortion, allowing wearers to more clearly see apparitions standing next to them.

For those who dress to thrill