Wherever Wenny Blackman goes, Aveda's organic products are sure to follow, and vice versa, as the stylist, aesthetician, and owner of Wen Chic Salon and Spa—an Aveda Concept Salon and Spa—has been attending Aveda classes since 1996. Needless to say, she and her skilled staff employ Aveda products exclusively to augment their repertoire of salon and spa services, including colorings that use HeadMapping, instead of traditional wizards, to predict the amount of time, product, and cost for each session.

Before the Texas board-certified stylists can cut, color, or treat hair, Blackman requires them to attend classes at the Aveda Institute. The stylists' mastery of Aveda's curriculum, coupled with their overall experience, determines their status as a stylist, senior stylist, master stylist, or director. Similarly, the licensed aestheticians and registered massage therapists reach for Aveda products during facials, massages, waxing treatments, and semi-permanent makeup, which are staged in the spa area's quiet summer and winter rooms, free of cell-phone ringtones and piles of burning leaves.