Via Fresca takes its name form the Italian word for “fresh,” and a commitment to fresh ingredients can be found in every dish the gourmet Italian market and eatery serves. Tender circles of fresh mozzarella pair with tomatoes on cold sandwiches, and freshly sliced Boar’s Head meats line paninis on artisanal ciabatta bread baked in house. Inside the cozy dining area, glass display cases sport specialty desserts such as tiramisu, flourless chocolate cakes, and coconut macaroons. Patrons may opt to dig into housemade crab cakes on the outdoor patio, order meals to serve families back home, or cater special events such as 6-foot-sub-eating contests.
Simplicity. That's the most important ingredient in all food according to Honest Weight Food Co-op. So to understand what makes their products stand out, it's better to look at what's not on the nutrition label. No artificial colors, flavors, sweeteners, or preservatives. No antibiotics, hormones, or other non-food ingredients. The team at Honest Weight Food Co-op works with local farmers and producers to make sure their standards are met in every product.
That's been Honest Weight Food Co-op's modus operandi since its founding in 1976, and the efforts of the members-owned organization have proved successful. The co-op has expanded into bigger and bigger spaces over the years, until they finally arrived at their current Watervliet Avenue location in 2013. The building brims with fresh meats and fish, in-season produce, natural groceries, and household items such as light bulbs and laundry soap (which also come from eco-friendly, responsible suppliers, naturally).
In addition to storing vast amounts of grocery items and prepared meals, this expansive space also makes it possible to host events ranging from juicing classes to reiki sessions. Honest Weight's outreach programs send educators to local schools to teach about healthy living, and the co-op partners with WAMC public radio to host Food For Thought evenings of food, film, and discussion, at least when attendees are done chewing.